Privacy policy

Privacy Policy

Last updated: June 26, 2026

Super El Niño™ operates this store and website, including all related information, content, features, tools, digital products, and services, in order to provide customers with premium digital emergency preparedness guides and related resources. Super El Niño™ is powered by Shopify, which enables us to provide our services to you.

This Privacy Policy explains how we collect, use, and disclose your personal information when you visit our website, purchase a digital product, download a guide, subscribe to updates, or otherwise communicate with us through our store.

Please read this Privacy Policy carefully. By using or accessing our website and services, you acknowledge that you have read and understood how your information may be collected, used, and disclosed as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you. Personal information does not include information that has been anonymized or de-identified so that it cannot reasonably identify you.

Depending on how you interact with our website, we may collect or process the following categories of personal information:

Contact details: including your name, email address, billing address, phone number, and other information you provide at checkout or when contacting us.
Payment and transaction information: including payment confirmation, order details, purchase history, and transaction records. Payment card details are processed securely by Shopify and payment providers.
Account information: including login details, preferences, and settings if you create a customer account.
Digital product information: including the digital guides you view, purchase, download, or access.
Communications with us: including messages, support requests, questions, or feedback you send to us.
Device and usage information: including IP address, browser type, device type, network information, pages visited, actions taken on our website, and similar analytics data.
Marketing information: including newsletter sign-ups, email preferences, and interactions with promotional messages.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you when you make a purchase, create an account, subscribe to updates, contact us, or otherwise provide information through our website.
Automatically through cookies, analytics tools, and similar technologies when you browse or use our website.
From Shopify, payment processors, email service providers, analytics providers, and other service providers that help us operate our store.
From partners or third-party services where permitted by law.

How We Use Your Personal Information

We may use your personal information for the following purposes:

To provide our services: including processing orders, delivering digital PDF downloads, sending order confirmations, managing customer accounts, and providing access to purchased guides.
To improve our website and products: including understanding how visitors use our store, improving digital product pages, optimizing customer experience, and developing better preparedness resources.
To communicate with you: including responding to support requests, download issues, customer questions, and service-related messages.
For marketing and updates: including sending emergency preparedness tips, seasonal safety checklists, product updates, and promotional emails if you have subscribed or where permitted by law.
For security and fraud prevention: including detecting suspicious activity, protecting our website, preventing unauthorized access, and maintaining a secure checkout experience.
For legal and compliance purposes: including complying with applicable laws, responding to valid legal requests, enforcing our policies, and protecting our rights.

How We Disclose Personal Information

We may disclose personal information to trusted third parties where necessary to operate our business and provide our services, including:

Shopify: our ecommerce platform provider, which hosts and powers our online store.
Payment processors: to securely process payments and transactions.
Email and marketing service providers: to send order updates, download information, newsletters, and promotional emails where applicable.
Analytics and technology providers: to help us understand website performance, customer behavior, and service improvements.
Legal, security, or compliance partners: where required to comply with law, protect rights, investigate fraud, or enforce our terms and policies.

We do not sell personal information in the ordinary sense of exchanging customer data for money.

Relationship with Shopify

Our store is hosted by Shopify. Shopify collects and processes personal information about your access to and use of our website in order to provide and improve the ecommerce services used by our store.

Information you submit through our website may be transmitted to and processed by Shopify and other service providers, including providers located in countries other than where you live.

To learn more about how Shopify handles personal information, you can review Shopify’s privacy resources and consumer privacy policy.

Cookies and Tracking Technologies

We may use cookies and similar technologies to operate our website, remember preferences, improve site performance, understand customer behavior, support checkout functionality, and deliver relevant marketing or advertising.

You can adjust your browser settings to refuse or remove cookies. However, some website features, including checkout or account functionality, may not work properly without certain cookies.

Third-Party Websites and Links

Our website may contain links to third-party websites, data sources, official emergency resources, map services, weather services, or other external platforms.

We are not responsible for the privacy practices, security, content, accuracy, or policies of third-party websites. If you visit external links, please review their own privacy policies and terms.

Children’s Data

Our website and digital products are not intended for children. We do not knowingly collect personal information from children under the age of majority in their jurisdiction.

If you believe a child has provided us with personal information, please contact us so we can take appropriate steps to delete the information where required.

Security and Retention of Your Information

We take reasonable steps to protect personal information. However, no online system, website, or method of electronic transmission is completely secure, and we cannot guarantee absolute security.

We retain personal information only for as long as reasonably necessary to provide our services, maintain business records, comply with legal obligations, resolve disputes, prevent fraud, and enforce our policies.

Your Rights and Choices

Depending on where you live, you may have certain rights regarding your personal information. These rights may include:

Right to access: You may request access to personal information we hold about you.
Right to correct: You may request correction of inaccurate personal information.
Right to delete: You may request deletion of personal information, subject to legal and business record requirements.
Right to portability: You may request a copy of your personal information in certain circumstances.
Right to opt out: You may unsubscribe from promotional emails at any time using the unsubscribe link in our emails.
Right to object or restrict processing: Depending on your location, you may request that we stop or restrict certain processing activities.

We may need to verify your identity before responding to certain privacy requests. We will not discriminate against you for exercising your privacy rights.

Marketing Communications

If you subscribe to our newsletter or marketing updates, we may send you preparedness tips, seasonal safety checklists, product updates, and promotional content.

You can opt out of marketing emails at any time by clicking the unsubscribe link in the email. Even if you unsubscribe from marketing emails, we may still send service-related emails about your orders, downloads, account, or customer support requests.

International Transfers

Your personal information may be transferred, stored, or processed outside the country where you live. Where required by applicable law, we rely on recognized legal mechanisms to protect personal information during international transfers.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, services, technologies, legal requirements, or operational needs.

When we update this policy, we will revise the “Last updated” date and post the updated version on this website.

Contact

If you have any questions about this Privacy Policy, our privacy practices, or your personal information, please contact us at:

Email: info@superelniño.com

For the purpose of applicable data protection laws, Super El Niño™ is responsible for the personal information it collects and processes through this website.